King’s Lynn Town FC is delighted to announce the appointment of Laura Dixon as the Club’s new General Manager.
Laura joins the Club with a strong background across business, commercial and community operations. She brings a well-rounded skill set that will support the continued development of King’s Lynn Town both on and off the pitch.
With a deep understanding of the local area and its community, Laura is ideally placed to strengthen the Club’s relationships with supporters, partners and local stakeholders, while helping to drive sustainable growth.
A familiar and passionate supporter of the Club in recent years, Laura’s commitment to King’s Lynn Town is clear. Her enthusiasm, local connection and professional experience make her an excellent addition to the Club’s leadership team.
The Club can also confirm that Michael Clunan will remain as Chief Executive Officer, continuing to provide leadership and oversight.
Michael and Laura will work together to lead the day-to-day operations of the Club.
Their appointment and expanded responsibilities reflect the commitment made by Turn Sports Investments when it became involved with King’s Lynn Town FC.
From the outset, TSI stated that it viewed itself as a responsible and temporary custodian of the Club. Its role was to help protect the Club, strengthen its foundations and create the conditions for a more sustainable and community-rooted future.
With Michael and Laura now in place, TSI will hand the operational reins of the Club to two individuals who are dedicated to King’s Lynn, understand the local community and share a commitment to the Club’s long-term success.
TSI will return its focus to strategic investment while continuing to support the Club wherever needed.
Bal Srai, Chief Executive of Turn Sports Investments, said:
“On behalf of Turn Sports Investments, I would like to congratulate Laura on her appointment and wish both her and Michael every success as they lead the Club forward.
When TSI became involved with King’s Lynn Town, we were clear that we saw ourselves as temporary custodians of the Club. Our role was to help protect it, strengthen its foundations and create the conditions for a more sustainable future.
Our goal has always been to place greater responsibility in the hands of people who are committed to King’s Lynn, understand the community and are dedicated to the long-term success of the Club.
Michael and Laura are well placed to take on that responsibility. They both care deeply about the Club and the community it represents, and we have every confidence in their ability to lead its day-to-day operations.
TSI will now return its focus to strategic investment while continuing to support the Club wherever needed.
This is a positive and important step in the Club’s development. It reflects the direction we set out when we first became involved and brings operational leadership closer to the people and community at the heart of King’s Lynn Town FC.”
Laura Dixon said:
“I’m absolutely delighted to be joining King’s Lynn Town Football Club as General Manager. It’s a great opportunity to become part of a Club with such a proud history and passionate supporters.
I’m looking forward to bringing my experience to help strengthen the Club, build lasting relationships and create new opportunities.
I’m excited to work closely with Michael, our supporters, partners, volunteers and everyone connected with the Club. I want to listen to what matters to them and help build a Club that the whole community can be proud of.
There’s a real sense of momentum around the Club, and with so many positive developments taking place, it’s an exciting time to be joining.”
Michael Clunan, Chief Executive Officer, said:
“I am delighted to welcome Laura to the Club and look forward to working closely with her.
Laura’s experience, energy and strong connection to the local community will be a real asset to King’s Lynn Town.
Together, we will focus on strengthening the Club’s operations, building closer relationships with supporters and partners, and creating a stable platform for continued progress both on and off the pitch.”
Everyone at King’s Lynn Town FC warmly welcomes Laura to The Docherty Walks Stadium and looks forward to her contribution in the months and years ahead.

